Dhak Dhak Girl Madhuri Dixit become the brand ambassador of Odisha handloom industry
Famous Bollywood actress and “Dhak-Dhak Girl” Madhuri Dixit has decided to take on a new role. Recently she has been appointed as the brand ambassador of the state’s handloom industry by the Odisha government. The announcement was made by Odisha Chief Minister Naveen Patnaik, who said that Madhuri’s reputation and popularity will help this traditional art get global recognition, although she regrets over kissing scene in Dayavan.
Why was Madhuri Dixit chosen?
Madhuri Dixit is a prominent figure not only in Indian cinema but also in fashion and culture. Her stylish image and dedication to Indian traditions inspired the Odisha government to choose her for this role. The handloom industry is part of Odisha’s rich cultural heritage, and Madhuri will play an important role in promoting the skills of artisans in this sector.
Importance of Odisha’s Handloom Industry
The handloom industry of Odisha is famous for its beautiful ikat, bandhani and cotton textiles. This industry is a major source of livelihood for local artisans, but now it is under increasing pressure of mechanization and market challenges. The aim of this initiative with Madhuri Dixit is to strengthen the branding of handloom products and make it accessible to the youth.
What did Madhuri Dixit say?
On this appointment, Madhuri Dixit said, “Odisha’s handloom art is a wonderful example of Indian culture. I am dedicated to taking this traditional art forward and bringing the unique skills of the artisans to the world.”
Further strategy
The Odisha government plans to promote handloom products in national and international markets with the help of Madhuri Dixit. Under this, these products will be displayed in fashion shows, social media campaigns and trade fairs.
Discover more from RitzyTimes
Subscribe to get the latest posts sent to your email.
